Item #:
35061811
Research Methods for Business: A Skill-Building Approach
89% of respondents would recommend this to a friend
Item #:
35061811
GYD 6321
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A concise and straightforward introduction for students to the world of business research, providing practical perspectives on applying research in real business situations.
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What Stands Out
Practical Approach
Emphasizes hands-on learning through real-world examples, ensuring students gain applicable research skills crucial for business problem-solving.
Updated Content
Incorporates the latest methodologies and tools, keeping students informed with contemporary research techniques relevant in today's dynamic business environment.
Skill Development
Focuses on developing essential research skills that enhance decision-making and analytical abilities, empowering students to thrive in competitive business landscapes.
Product Details
| Publisher | WILEY |
| Publication date | January 1, 2013 |
| Edition | 6th |
| Language | English |
| Print length | 436 pages |
| ISBN-10 | 111994225X |
| ISBN-13 | 978-1119942252 |
| Item Weight | 1.79 pounds (810 grams) |
| Dimensions | 7.3 x 0.7 x 9.2 inches (18.5 x 1.8 x 23.4 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate business students learning essential research methodologies for their studies and projects.
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Practicing Managers
Useful for managers seeking to enhance their research skills for informed decision-making within their organizations.
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Marketing Professionals
Beneficial for marketing professionals who need to understand consumer behavior and market research techniques.
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Casual Readers
Not suitable for casual readers as it focuses on academic rigor and structured methodologies rather than general interest.
Product Description
Research Methods for Business: A Skill-Building Approach
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Business & Money Editorial Review
Research Methods for Business: A Skill-Building Approach offers an insightful dive into quantitative analysis, making complex concepts more accessible for readers. This book is particularly praised by Masters and PhD students for its detailed explanations and practical scenarios, though some critics mention it can feel overly simplistic for those already acquainted with research principles. A common note in reviews highlights the challenges of using the iPad edition due to the absence of page numbers, making the physical copy preferable for academic referencing. Overall, it serves as a solid resource for students looking to enhance their research skills effectively.
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Pros
- Great for beginners in research methodology
- Useful for advanced quantitative analysis
- Detailed explanations simplify complex concepts
- Valuable scenarios for practical understanding
- Recommended for Master's and PhD students
Cons
- iPad edition lacks page numbers for referencing
Product Price History
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GYD 6321
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Features & Benefits
- Skill-building approach for practical application
- Comprehensive introduction to good research
- New material on critical topics like The Critical Literature Review, Observation, and Questionnaires
- Global view with cases from Europe, Asia, and the US
- Examples from various business areas like HR, strategic management, operations, finance, and more
- Companion website with additional resources including video material, PowerPoint slides, case studies, and interactive e-Book
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